RCS · SMS 2.0
RCS Business Messaging
Think of it as SMS 2.0. RCS brings interactive, app-like experiences to your phone's messaging app. Send images, cards, buttons and suggested replies that help customers take the next step.
98%
Open rate
45%
Response rate
Certified Google partner
Why RCS
Make your messages clear and easy to trust
Use RCS when people need to recognise your business and act on your message. Show your company name, logo, images, cards, buttons and suggested replies in one conversation.
Viatel helps with verification, content, sending and SMS fallback. Start with one customer interaction where you want more people to recognise your business, reply or confirm a message.
4:20
Viatel
Verified sender
Autumn offer! Save 20% across our range. Take a look at our most popular products 👇
Headphones
SEK 1,299
Add
Pro smartwatch
SEK 2,499
Add
Flow running shoes
SEK 899
Add
View offer
Shop now
Message
ENGAGEMENT
Conversations that lead to action
Use images, media, suggested replies and buttons to guide customers through each step, all within the message.
Suggested replies and actions
Delivery and read receipts in real time
Verified sender with your logo
Features
Built for messages that need a response
RCS combines the reach of mobile messaging with a recognisable sender and more ways for customers to respond.
Verified sender
Show your company name and logo so customers can see who's contacting them.
Images and media
Use images and media to explain offers, bookings or support queries.
Cards and carousels
Present options, appointment times, products or steps in a clear format.
Buttons and quick replies
Let customers confirm, reschedule, choose an option or continue with a tap.
Delivered and read
See whether your message arrived and whether the customer opened it.
SMS fallback
Send an SMS when RCS is unavailable for the recipient.
When to use RCS
Confirmations & bookings
Send bookings and confirmations from a verified sender, with buttons to add them to a calendar or reschedule.
How it works
Get started in three steps
Start with a specific use case, set up your sender and test the conversation before scaling up.
Verify your sender
As a Google partner, we help you become a verified sender under your company name.
01
02
03
Compare
RCS or SMS?
RCS and SMS serve different needs. SMS is still the best choice for short, simple messages with the widest possible reach. Choose RCS when sender identity, content and interaction matter more.
RCS
Verified sender with your name and logo.
Images, cards, carousels and buttons.
Customers can reply or choose what to do next.
SMS fallback when RCS is unavailable.
SMS
Short text messages to many recipients.
Ideal for codes, reminders and service alerts.
Broad reach with a simple text format.
A good choice when text is all you need.
Frequently asked questions
Questions & answers
Can't find what you're looking for? Get in touch.
What is RCS?
RCS stands for Rich Communication Services. It adds images, buttons, cards and suggested replies to mobile messaging. Businesses can display a verified sender name and logo, and let recipients take action directly in their phone's regular messaging app.
When is RCS a better choice than SMS?
Choose RCS when you need more context, reassurance or ways to respond than a short text can offer. Examples include campaigns with images and buttons, booking confirmations, customer service with quick replies and payment-related messages where people need to recognise the sender.
Do recipients need to install an app for RCS?
No. RCS appears in the phone's regular messaging app when the device and operator support it. Where RCS is unavailable, you may need SMS or another channel as a fallback, depending on your campaign.
What does a verified RCS sender mean?
A verified sender lets your business appear with its name, logo and a clearer identity in the conversation. This makes messages easier to recognise than an unfamiliar number, helping build trust in campaigns, customer service and payment-related messages.
Can Viatel help us get started with RCS?
Yes. Viatel is a Google partner and can help with verification, your first use case, content, channel selection and sending. A good starting point is a specific customer interaction where RCS offers something a standard SMS cannot.